June 10, 2016 by Rachel
How Much Is Good Content Worth?
This question has been niggling away at me for a couple of days…
If you check out any of the forums where content writers advertise their services, you will soon see that some people are willing to work for peanuts. Frankly, I wouldn’t get out of bed for $0.006 per word, as this equates to 40 pence for 100 words, (less any exchange fees if the buyer pays via PayPal, as foreign buyers are apt to do).
Working for Peanuts
Every time I spot one of these ads, my blood boils. Sure, in some parts of the world, earning $50 a day is fantastic. No doubt if I lived in Bangalore I would be more than happy with my earnings. Sadly, here in the UK, $50 a day, or the equivalent, does not pay the bills. In fact, I don’t know anyone who could or would work for that. And yet plenty of people do!
Time and time again, people advertise their services at ridiculously low rates and clients throw work their way. I have no idea how good the work product is, nor do I care, but what annoys me is that these writers are driving the price down for everyone.
There is a Price War Going On!
It’s like a supermarket price war. Each time Tesco lowers their prices, Asda and Morrison’s follow suit. Good news for the consumers, but not so great for the suppliers who have to bear the brunt of the price cuts. I am a supplier and I feel their pain.
It is the same in the world of content creation. Cheap writers make it harder for the rest of us to earn a decent living. Buyers don’t want to pay a fair price because they know they can find some other mug to produce content for a fraction of the price.
OK, so that content might be rubbish, but as long as it contains the right keywords, who cares (thinks the buyer).
Well, I care!
In the world of content creation, you get what you pay for. You are more than welcome to buy cheap content, but don’t be surprised if this affects your SEO efforts. Google is not stupid and it knows the difference between content people want to read and content written for search engines.
I work hard to earn a living and I know my content is good. I could charge less for my work, but why should I? If I reduce my prices to bring them in line with other writers, it will soon become a vicious circle. To be honest, I am not willing to work for any less than what I currently charge. It is not worth my while. I love writing, but if I can’t make it pay, I would rather stack shelves in Tesco.
Anyway, rant over. I will hop off my soap box now. Thanks for listening. 🙂